Advocacy · Research · Persuasion
Change the record, and you change the room.
We help organizations fight industrial power with evidence, not noise — researching the issue until it can't be spun, then designing the campaigns that make the public care and the decision-makers flinch.
Four capabilities
Issues research
Every campaign starts with the record: filings, permits, environmental assessments, financial disclosures, the quiet language of press releases. We use AI to read what no human team can — thousands of pages in days — and surface the facts your opponents would rather stay buried.
Persuasion campaigns
Research only matters if it moves people. We build message architecture from evidence — audience by audience, objection by objection — then design the activations, narratives and moments that turn a technical record into a position the public can hold.
Amplification
A campaign that nobody hears is a diary entry. We engineer distribution across earned media, community networks, creators and search — so the story reaches the neighbours, the reporters, and the decision-makers it was built for, at the moment it can still change something.
Education & positioning
Long wins are built on informed publics. We turn dense material into things people actually read — one-pagers, explainers, open letters — and position coalitions and organizations as the credible, steady voice on an issue before the crisis hits.
How we think
Most advocacy fails not from lack of passion but from lack of record. The shouting starts before the reading is done — and an opponent with the facts will always outlast an opponent with only the anger.
We invert the order. Research first, message second, amplification third. The campaigns we build are quiet at the start and loud at the moment it counts — and they're owned by the communities who have to live with the outcome.
Principles that keep campaigns honest
Evidence before outrage
Outrage is cheap and expires fast. We anchor every campaign in a factual record that survives scrutiny — because the moment you're caught exaggerating, you've lost the room.
Persuade the persuadable
You don't win by preaching to the converted or arguing with the committed. We map who can actually be moved, what they already believe, and speak to that — not to the press release.
Small messages, many doors
One perfect video is a lottery ticket. A hundred precise, locally relevant messages — each true, each verifiable — is a strategy. AI makes the second possible for the first time.
The community must own it
If the campaign only works while we're in the room, it was never a campaign — it was a performance. We build for the people who live with the issue, not for the slideshow.
Who it's for
Community coalitions and advocacy groups facing a well-funded opponent — a utility, a developer, an industry body — and needing the record on their side before the hearings start.
Foundations, nonprofits and research organizations with important findings and no campaign around them. The evidence exists; the public has never heard of it.
If that's your situation, we can help. Our engagements run from rapid issues audits to full campaign builds. We do not do retainers, greenwashing-by-another-name, or anything that ends in a PDF nobody reads.
Start here
Tell us the issue you're up against. We'll show you what the record says — and how to make it heard.
Start a conversation